The Moneysupermarket advert will have a big impact on insurance seeking on the internet as people will now know not to search for car insurance using normal search engines, but jump straight to Money Supermarket and do it all from there! Why settle for a simple list of car insurance companies to get quotes from (like you would get from a normal search engine) when you can have a list of over sixty companies that are each giving you their best premium presented in front of you.
The Moneysupermarket advert will surely hit the car insurance affiliate websites (link) and many car insurance merchants who bid for car insurance related traffic. Since these new age companies such as Money Supermarket, a masive shift in advertising campaigns has commenced by the ordinary car insurance companies (merchants). Is it a good or a bad thing? Well it's going to change again as many of these new age websites will appear in the near future.
The only problem I found is that you cannot add any extras to your car insurance policy at Moneysupermarket.com (moneysupermarket) - for example, to add 18 inch alloys as a modification to your car you have to first get the premium price without the alloys from the sixty companies, choose who you would like to go with THEN add the alloys or any other extra requirements in. As a test I went with the cheapest which was £171. I then went to their website and added the alloy
wheels and the quote jumped straight to £495! Like the old saying goes, the cheapest is not always the best!
I wonder how many more of these companies like Moneysupermarket will pop up over the internet now? More than a few I suspect as their current level of competition is not very high. This means the future looks bright for all types of insurance on the internet - how much easier can finding insurance get?
You can find them online by searching for the terms money supermarket or just moneysupermarket.
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